Chronicling a 40-Year Legacy to Define the Future of 5G
Client: Ericsson
Project: Telia Partnership Anniversary Campaign
The Challenge
How do you celebrate a 40-year B2B technology partnership in a way that feels both monumental and relevant to the future? Ericsson needed to create a series of films to mark their four-decade collaboration with Telia, a leading Nordic telecom operator. The objective was to translate a complex history of network innovation into a compelling and forward-looking narrative about the tangible impact of 5G technology.
The Work
The solution was a trilogy of films, each designed to tell a distinct chapter of the partnership's story. The campaign was spearheaded by the film featured above, focusing on how the collaboration is pioneering the future of mobility.
The Use Case Film: Pioneering Future Mobility
The Narrative: This film focuses specifically on how the Ericsson-Telia partnership is revolutionising the transport and logistics sectors.
The Execution: The edit is a dynamic showcase of 5G-powered solutions in action. From smart, clean transportation in cities and self-driving trucks, to data-driven cargo management that reduces emissions and prevents accidents, the film illustrates how the partnership is paving the way for a safer, cleaner, and more efficient world.
To provide historical context and a look into future innovation, this central film was supported by two other key chapters:
The Innovation Film: NorthStar
The Narrative: This film introduces NorthStar, the joint R&D hub where the future is being imagined.
The Execution: The creative concept was built around the idea that NorthStar is a hub "not limited by location, just by imagination." The film highlights how this deep collaboration is pushing the boundaries of 5G, accelerating the journey of groundbreaking innovations from concept to market faster and more safely than ever before.
The Heritage Film: The Journey to 5G
The Narrative: This film charts the sweeping visual history of mobile technology, from the birth of 1G to the dawn of 5G.
The Execution: Using archival footage, the edit builds a powerful sense of momentum through each generation of technology. Upon reaching 5G, the film pivots to showcase a range of futuristic, real-world applications now being unlocked, including remote surgical theatres, autonomous electric trucks, and drone operations on wind turbines, offering a powerful glimpse into a connected future.
The Impact
This series of films successfully transformed a corporate milestone into an inspiring and accessible story about human progress. It provided Ericsson with a powerful suite of assets that not only celebrated a historic partnership but also reinforced their position as a global leader at the forefront of the 5G revolution.