Ericsson x Telia: 40-Year Anniversary
Campaign Client: Ericsson
Role: Lead Video Editing & Campaign Structuring
The Ambition & The Reality: Ericsson needed to mark a four-decade partnership with Nordic telecom operator Telia. The goal was to translate a dense history of network innovation into an accessible story about the tangible future of 5G. The reality in the edit suite was the immediate risk of falling into a dry B2B history lesson. We had to balance historical retrospectives with forward-looking engineering realities, ensuring the final output felt monumental rather than purely nostalgic.
The Craft & The Workflow: We structured the campaign as a distinct trilogy of films to give the complex subject matter room to breathe. For the anchor film on future mobility, we focused on grounded engineering truths rather than theoretical promises. We built an aggressively paced edit showcasing 5G solutions in active environments, moving rapidly from clean urban transport to data-driven cargo management. This was about showing the physical hardware and the invisible network working together to reduce emissions and prevent accidents.
We carried this technical momentum into the supporting chapters. The NorthStar film introduced their joint R&D hub by focusing on the sheer speed of bringing new concepts to market. For the final heritage piece, we constructed a visual timeline from 1G to 5G using a blend of archival footage and high-end practical applications. By pacing the archival material to build momentum, we landed the narrative on real world use cases like remote surgical theatres, autonomous electric trucks, and wind turbine drone operations.
The Outcome: The final trilogy successfully transformed a heavy corporate milestone into an engaging story about human progress. We provided Ericsson with a premium suite of assets that articulated complex telecommunications history while clearly demonstrating their practical authority over the global 5G rollout.
Deliverables:
Hero Future Mobility Film
NorthStar Innovation Chapter
Archival Heritage Film (1G to 5G)
Full post-production pipeline