Rescuing and Rebuilding a National TV Campaign
Client: Porsche (via KEKO agency)
Project: UK End-of-Year TVC & Digital Campaign
The Challenge: A Campaign in Crisis
The initial brief from KEKO was straightforward: update an existing Porsche TVC with new car models for a major end-of-year broadcast campaign across the UK. However, the project took a critical turn when it was discovered the project file from the original advert, managed by an external supplier, was no longer available.
All that remained was a final video export and a handful of assets. The simple update had become a complex forensic and reconstruction job, with a major national campaign on the line.
The Solution: A Meticulous Reconstruction
With the agency sourcing all possible original rushes and films, the task was to rebuild the entire campaign from the ground up, ensuring the final delivery was seamless and met the exacting standards of the Porsche brand.
This involved:
Forensic Editing: Meticulously reverse-engineering the original advert, while integrating the new, updated car models.
Sound Design Reconstruction: Using Porsche’s official sound database, the entire soundscape was rebuilt.
Broadcast Compliance: The entire technical and compliance process was managed to ensure the rebuilt advert cleared ClearCast for broadcast on all major UK TV stations.
Expanding the Campaign: A Multi-Platform Push
In parallel with the TVC rescue, support was provided for Porsche's wider digital campaign efforts. A suite of bespoke edits was created to ensure a cohesive brand message across all touchpoints, including content for their Twitter (X) lifestyle campaign, a LinkedIn campaign targeting existing customers, and promotional shorts for their winter wheels offering.
The Outcome
What began as a campaign in jeopardy became a resounding success. The final delivery was a flawless, updated national TVC, demonstrating an ability to navigate extreme technical challenges under pressure. The project showcased a unique blend of creative editing, forensic technical skill, and a steadfast commitment to delivering for the client, no matter the obstacle.
Porsche Winter Wheels
No weather is off-limits.
Porsche 718 Spyder
Power takes many forms.