The Brief: When audio pioneers Bowers & Wilkins collaborated with supercar legends McLaren, agency Unorthodox was tasked with capturing the shared DNA of these two British icons. With a high-pressure shoot involving F1 drivers Lando Norris and Oscar Piastri - and a strict 30-minute window to capture all content - the post-production workflow needed to be precise, efficient, and flawless.

Our Contribution: Crop Factor partnered with Unorthodox to lead the offline edit for the campaign's Hero Film. Rather than a traditional narrative, the film required a high-energy visual collage. We focused on rhythmic precision, weaving the fast-paced "Papaya" energy of the F1 team with the sophisticated, sleek product shots of the headphones to create a seamless, vibe-driven edit.

Beyond the edit suite, we provided technical consultation on the post-production pipeline, advising the agency on workflow management to ensure smooth handovers between grade and sound. Finally, we handled the granular delivery of the social campaign, translating the 16:9 hero edit into a suite of platform-optimised assets (15s, 6s, 1:1, 9:16) that maintained the premium feel across every format.

Services Provided:

• Offline Editing (Premiere Pro)

• Workflow & Pipeline Strategy

• Social Versioning & Optimisation