Project: BMW M End of Year Review (2025)
Agency: Liganova Mash! (London/Munich)
Role: Lead Video Editor

The Brief As part of a broader social media push for BMW M, Liganova Mash! required a standout piece of content to wrap up a massive year of global events. The initial brief called for an artistic, double-exposure collage to weave the imagery together. However, the scope of the available footage was vast - spanning from the 24 Hours of Le Mans to events in Turkey, Saudi Arabia, Kazakhstan, South Korea, Australia, the USA, and across Europe.

Our Contribution Upon auditing the rushes, we identified an opportunity to shift the creative direction. The footage captured a raw, visceral energy and a massive global community that felt too vibrant for a slow-paced artistic collage.

We proposed - and executed - a strategic pivot: a high-octane, 60-second journey that leaned into the "M energy." Instead of abstract visuals, we built a relentless global montage. Starting on the track at Le Mans, the edit takes the viewer on a breathless tour through 12+ countries, anchoring the visuals in the passion of the BMW M community. The result was a high-energy celebration of the brand’s heritage and its future, delivered with the pacing required to stop the scroll on Instagram.