United Nations Relief and Works Agency - Global Ramadan Campaign

The Ambition & The Reality For their global Ramadan push, the United Nations Relief and Works Agency wanted to break away from standard charity PR. The creative ambition was to capture the concept of Thabat (the quiet, deep-rooted resilience of the Palestinian people) and translate it into a piece of cinematic storytelling. The reality on the ground required us to balance broadcast-level scale with absolute cultural authenticity, all while maintaining a tight grip on an NGO-conscious budget.

The Craft & The Workflow We established our production base in Istanbul. It was a strategic choice that allowed us to stretch the budget effectively, giving us direct access to premium camera packages and world-class crews. But visual scale means nothing without truth. To protect the narrative, we brought on a Lebanese director who understood the cultural nuance, and we cast exclusively actors of Palestinian descent.

In post-production, we built an integrated pipeline. By keeping the offline edit running in tandem with the physical shoot, we bypassed the usual handover friction and locked picture quickly. This momentum bought us the crucial time needed to push the footage through a heavy, textured colour grade, securing the exact cinematic aesthetic the agency had envisioned.

The Outcome The final film completely bypassed traditional charity messaging to become a compelling piece of broadcast cinema. Pushed out to global networks during the critical Ramadan window, the campaign maintained absolute cultural integrity and drove over 50,000 individual donations, proving that high-end production value and deep emotional truth can comfortably coexist.

Deliverables

• Global campaign hero film

• Broadcast cutdowns

• Digital and social media assets